I like Joe Nocera's column today on Baylor in the NYT today which picks up on two key themes in BILLION-DOLLAR BALL: the fecklessness and hypocrisy of university presidents in their dealings with football and the all-in attitudes of schools spending millions and tens of millions to build their brands through college football. Baylor is a great example of the latter. As I write, Baylor wants to be the Baptists'  version of Notre Dame. And with their spanking new $250-million stadium on the Brazos River and $4-million-dollar head football coach, they're pretty much already there. Now if they can just wish this ugly mess away. Don't think that is going to happen.